Meet the 2wai Team

Russell Geyser | CEO

Russell is a seasoned entrepreneur with extensive experience spanning over 30 years, 3 public exits, and 1 private equity sale. Russell has played a key role in high-profile deals within Hollywood’s entertainment landscape and maintains strong industry ties with major players and talent agencies.

Calum Worthy | Head of Biz Dev

Calum is a 25-year entertainment industry veteran best known for his role as Dez on Disney Channel's Austin & Ally with standout performances in American Vandal and The Act. He is an active supporter of NGOs, including The Gates Foundation, to improve women's education and economic empowerment in developing countries.

James “Jim” Pyers | Healthcare Consultant

James "Jim" Pyers is a seasoned executive with expertise in product development, business strategy, and leveraging AI to drive growth and innovation across technology and healthcare sectors. He has led transformative projects, including launching digital therapeutics like Myndset for obesity, serving as Chief Product Officer at Quantum AI Health, and advising on national caregiving services, revolutionizing healthcare delivery and enhancing the doctor-patient experience.

Gary Shoefield | Operations Consultant

Gary is a true pioneer of the hologram industry, having created the first hologram back in 2004. Beyond his work for Warner Brothers and Walt Disney, Gary created avatars for Roy Orbison, Whitney Houston, Buddy Holly, and Maria Callas.

Jonathan Knapper | Technology Consultant

Jonathan developed AI-driven solutions for Molton Brown (customer service LLM) and KAO Corporation. He is the winner of the Web Summit startup award with Volkswagen. Throughout his career, Jonathan has built strategic partnerships with NHS, Amazon, Virtuo, Jaguar Land Rover, and Royal Mail.

Brad Furman | Chief Talent Strategist

Brad Furman is a visionary filmmaker and innovator. He directed City of Lies (Johnny Depp), The Infiltrator (Bryan Cranston), The Lincoln Lawyer (Matthew McConaughey), and Justin Bieber’s music video with over 2.2 billion views. Beyond his storytelling insight, he helps 2wai connect with top Hollywood talent, shaping the future of digital identity and entertainment.